Juicy Juice Splashers Organic come in three flavors – fruit punch, berry lemonade, and tropical twist – packaged in single-serve, six-ounce pouches that will be available at major grocery chains nationwide. “There are always opportunities for growth, which for us include new products, like the introduction of the lower-sugar Juicy Juice Splashers Organic,” Chief marketing officer of Harvest Hill Beverage Company, Ilene Bergenfeld, told FoodNavigator-USA. The lower-sugar organic juice offering is made with organic fruit juice from concentrate, filtered water, ascorbic acid, citric acid, natural favors, and a fruit “essence”. Juicy Juice, the 41-year-old brand started by Harvest Hill Beverage Company, has evolved to meet this market need with a growing offering of low-sugar products, such as its recently launched Juicy Juice Splashers Organic with 9 grams of sugar per serving (compared to classic Juicy Juice with up to 27 grams of sugar per serving depending on the flavor).
While sugar is at the top of parents’ watch list when it comes to what their kids eat and drink just 11% of new product introduction aimed at children between June 2017 – May 2018 had a low, no, or reduced sugar claim, according to Mintel Global New Products Database (GNPD). Emulsifiers, stabilizers, hydrocolloidsĪccording to Mintel, two in three (60%) of parents with kids aged 12-17 and 55% of parents with kids aged 18+ in the household report saying “no” to their kids’ food and drink choices based on sugar content, Mintel research showed.Chocolate and confectionery ingredients.
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